Often called the Godfather of Techno, Juan Atkins coined the term and created the blueprint through Cybotron and his label Metroplex. Without Atkins, techno as we know it does not exist.
Eddie Fowlkes
Detroit Techno Originator
Known as Flashin' Eddie Fowlkes, he is the catalyst of Detroit techno. His 1986 debut "Goodbye Kiss" was among the first records to define the genre, and his label Detroit Wax became a home for the deep, hypnotic Detroit sound.
Kevin Saunderson
Detroit Techno Originator
Kevin Saunderson brought the soul of Detroit to the world through Inner City, crossing from underground clubs to mainstream charts without ever losing the city's heartbeat. His track "Big Fun" reached the UK Top 10 in 1988.
Derrick May
Detroit Techno Originator
Derrick May crafted techno as pure emotion — complex, cinematic, and deeply human despite its mechanical foundation. His 1987 recording "Strings of Life" as Rhythim Is Rhythim remains one of the most important electronic music recordings ever made.
Frequency 313 is more than a musical collective it is the continuation of a legacy that changed the world. Born from the vision behind One Into Many, Many Into One, Frequency 313 brings together the founding architects of techno music: Juan Atkins, Eddie Fowlkes, Kevin Saunderson, and Derrick May — four Detroit visionaries whose contributions to electronic music are unmatched in scope and influence.
Brand Identity
The Look. The Merch.
The Frequency 313 brand shows up everywhere at Movement — on the booth, on the merch wall, and in the hands of every person who walks away from the activation.
Logo
Merch
The Mission
Not a Look Back. A Forward Movement.
Frequency 313 is powered by the deepest roots in the music — a forward movement built on the original Detroit frequency. The collective carries that sound into the present and everywhere it needs to go next.
🎵
Music
Recorded music that carries the original Detroit frequency into the present day — building bridges between the genre's origins and its endless future possibilities.
🎬
Documentary
The full, unfiltered story of how four men from Detroit created a sound that now resonates in every corner of the world. The record, finally set straight.
🌍
Live
Global touring that honors the tradition of the DJ as storyteller, the club as community, and the dance floor as sacred space. Detroit energy, everywhere.
Beyond these pillars — collaborations, residencies, multimedia projects, and platforms that keep the music alive and evolving.
Frequency 313
Staff Access
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Staff Portal
Welcome, Team.
Select a section below to access internal Frequency 313 resources.
📋
Pitch
The full brand activation proposal — concept, experience breakdown, founders, content output, and the ask.
⚙️
Operations
Staffing assignments, booth logistics, run-of-show, contact list, and day-of procedures.
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Brand Activation Proposal
Frequency 313 at Movement 2026
Hover to see breakdown
The Activation
Where the Story Comes to Life
Techno was invented in Detroit. The world knows it. But most people at Movement couldn't name the four people who built it from the ground up.
A booth experience designed to stop foot traffic, create participation, generate content, and send people home with something they didn't expect.
Why it works
👁
Built-In Foot Traffic
The cutout faces are the hook. No signage required — curiosity does the work.
🎓
Education Through Play
Trivia converts a photo moment into a history lesson. People leave knowing more.
🎁
Zero Barrier to Entry
Everyone wins something. The mystery bag makes saying yes easy.
🎥
Content-Native Design
The camera is part of the activation — real reactions, real Detroit energy.
The Experience + Prizes
Five Moments. Every One Earns.
01
Giant Founder Cutouts
The visual hook. Four faces stop foot traffic cold.
Life-sized cutouts of all four founders. No signage needed — the faces pull people in from across the plaza.
02
Detroit Techno Trivia
A booth host runs a fast round — the music, the culture, the names.
Every correct answer is one of the four originators. Fast, fun, designed for a loud festival environment.
03
The Mystery Bag
Everyone who plays walks away with something.
Branded earplugs, sunglasses, sticker pack, collectibles — pulled from the bin beneath each founder's cutout.
04
The Headline Prize
A giant founder cutout — no one else leaves Movement with one.
High-stakes players go for a full-scale founder face cutout. Singular, memorable, wildly shareable.
05
The Content Capture
Every reaction. Every answer. Every look of recognition.
A camera captures it all from the start. Feeds social in real time and archives into the documentary project.
The trivia that runs at the activation — fast, cultural, designed to surprise.
Question 1 of 5
out of 5
The Founders
Four Names. One Genre.
Detroit techno originators whose handprints are literally cemented in history. The founders will be doing pop-ups throughout the festival — creating live moments, connecting with attendees, and generating real-time content across the weekend.
Juan Atkins
Detroit Techno Originator
Often called the Godfather of Techno, Juan Atkins coined the term and created the blueprint through Cybotron and his label Metroplex. Without Atkins, techno as we know it does not exist.
+ tap to expand
Eddie Fowlkes
Detroit Techno Originator
Known as Flashin' Eddie Fowlkes, he is the catalyst of Detroit techno. His 1986 debut "Goodbye Kiss" was among the first records to define the genre, and his label Detroit Wax became a home for the deep, hypnotic Detroit sound.
+ tap to expand
Kevin Saunderson
Detroit Techno Originator
Kevin Saunderson brought the soul of Detroit to the world through Inner City, crossing from underground clubs to mainstream charts without ever losing the city's heartbeat. His track "Big Fun" reached the UK Top 10 in 1988.
+ tap to expand
Derrick May
Detroit Techno Originator
Derrick May crafted techno as pure emotion — complex, cinematic, and deeply human despite its mechanical foundation. His 1987 recording "Strings of Life" as Rhythim Is Rhythim remains one of the most important electronic music recordings ever made.
+ tap to expand
The Ask
What We Need
Booth space at Movement 2026 to execute the Frequency 313 activation as described.
The founders will be doing pop-ups throughout the festival — creating live moments, connecting with attendees, and generating real-time content across the weekend. We bring the founders, the energy, the camera, and the plan. You bring the space.
Detroit built techno. Frequency 313 makes sure the world never forgets who built it.
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Operations
Movement 2026 Run of Show
Day-of logistics, staffing assignments, and operational details for the Frequency 313 activation at Hart Plaza.
📍 Booth Location & Setup
To be filled in — booth number, setup window, load-in details.
👥 Staff Assignments
To be filled in — host, camera operator, bag handler, floor support.
🗓 Run of Show
To be filled in — hourly schedule across May 23–25, shift rotations.
📦 Inventory Checklist
To be filled in — cutouts, mystery bags, prizes, camera gear, branded items.
📞 Contact List
To be filled in — team leads, venue contacts, emergency numbers.
🎥 Content Workflow
To be filled in — capture protocol, upload process, social posting schedule.
